Not a new band, but a different tune.

Our team has over 50 years combined marketing and technology experience. Our founders have worked for some of the leading consumer lead generation companies out there. Throughout the years we met and did deals together. But most importantly, we clicked and share the same ethos that most lead generation efforts could be better focused for better customer satisfaction and greater ROI.

In 2009 Customer X launched as an internet technology firm offering custom solutions to consumer marketing firms. By early 2010 it was clear there was an opportunity to either continue living behind the scenes and letting someone else get all the glory, or we re-tool and go for the gusto ourselves. Well. What do you think we chose?